Inaugural Parity Week by Gainbridge® Celebrated Women’s Sports Icons

Parity Week by Gainbridge® celebrated three pioneers in women’s sports centered around three flagship events November 6 – 12, 2023. 

The Billie Jean King Cup by Gainbridge® Finals, known as the women’s “World Cup of Tennis,” took place November 7 - 12. The ANNIKA driven by Gainbridge at Pelican featured the best of the LPGA Tour at Pelican Golf Club November 9 - 12. The Women in Motorsports North America Women with Drive III – Driven by Mobil 1 summit was co-chaired by Lyn St. James at Phoenix Raceway on November 7 and 8.

The biggest winner of Parity Week by Gainbridge® was women’s sports! To cap Parity Week, Gainbridge® helped award nearly $13 million in prize money as Canada captured the Billie Jean King Cup by Gainbridge® and Lilia Vu lifted the trophy at The ANNIKA driven by Gainbridge at Pelican.

Dan Towriss, CEO and President of Group 1001, the parent company of Gainbridge®, said, “At Gainbridge, we want to be leaders in supporting women’s sports, so it’s an honor to be associated with this event, with Billie Jean King, and to support the ITF’s Advantage All initiative. Our Parity Week celebration was designed to link three legends of sports – Billie Jean, golf legend Annika Sorenstam, and race car driver Lyn St. James – because we believe that by creating platforms that elevate women’s sports, we will attract more attention that will lead to more money for the athletes.” 

According to Billie Jean King, “Women’s sports is a microcosm of society, and what we do spills over into other areas, business in particular. And accomplishments of any kind – whether it be in music or art, doesn’t matter – it encourages others. It takes many generations to change things, but the generation today can start changing by what they tell their children.”

Throughout the week, employees gathered to watch the Women’s Leadership Summit livestream and Women with Drive III – Driven by Mobil 1 livestream. Parity athletes and Group 1001 employees amplified our emphasis on women’s sports and helped launch a new social media handle dedicated to our sports sponsorships: @GainbridgeSport.

Group 1001 is proud to celebrate women, the athletes, and our company's commitment to investing in women’s sports!

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